The Impact of Google Algorithm Updates on SEO
The principles of SEO writing changed when Google introduced an algorithm shift in 2013. In case you are a freelance writer that focuses on offering this kind of content, below are some of the essential things to keep in mind.
The focus in not on Keywords. That is because after Google dug through a great deal of information, their study team found that ranking a website highly only on targeting keywords is not difficult to accomplish. They also realized that spammers use this trick and thus churn out a great deal of garbage content. Therefore, the search engine made the rules of ranking the websites harder based on churned content and the targeted keywords. They demand variety in the keywords you use and the information that you give and. They also need you to start using branded anchor text.
The modifications in Google algorithms require that you do not use one keyword on your anchor text many times. For precisely the same reason they need that you don’t fill your website with one a couple of keywords targeted at your articles, they don’t want one to do so in the anchor text too. They demand that you use variety and be creative. You shouldn’t use a specific match anchor text, and spam websites are famous for this. Most of the exact anchor text doesn’t use the right grammar. However, because there are lots of searches conducted for these words, most spammers still use them.
The logic behind this is that no legit company like linknow media reviews wants any misspelled or grammatically incorrect. You risk the sinking of your site’s rankings if you are doing this.
The most recent upgrades in Google algorithms would be to penalize the sites which use SEO tactics that are illegal and reward those that serve their traffic well. The main objective of these updates was to reduce the spamming and hacking while offering webmasters the tools they needed to fix sites that were hacked.
The key point is that Google is tracking how you build backlinks and you might be in hot soup should you have many non-relevant or low carb backlinks to your site. Google is also evaluating the rate at which you build backlinks. If your site is new and you get spikes all of a sudden, Google raises a red flag. It might ignore your backlinks and will likely sandbox the website.
The points above are the many ways in which Google Algorithms have influenced SEO that any search engine optimization firm must be conscious of. The primary idea is that it is getting more difficult to rank highly in SERPs that opens opportunities for digital advertising and web design firms like Linknow media bbbwhich offer quality Linknow reviews and articles.
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